This is the back of one of years of promotional calendars/placemats produced for local San Antonio TX based TGI Friday’s restaurants.  TGI Friday’s restaurants placed these around their bar tables to promote new drinks, seasonal promotions, Happy Hour, etc.

Locations featuring these calendar/placemat advertisements consistently had higher bar beverage sales, and excelled above other restaurant locations in areas of focus such as repeat customers, new beverage promotion, and Happy Hour presence. 

Click the image for a full scale version of this project.